- Posted by Stela
- On September 30, 2021
Trust in the company, willingness to invest and innovate: these are the cornerstones on which Stela has built its renewal. After months of work and discussions, we are ready to launch what will be the company image of tomorrow: with a new, more effective brand, a fresh and consistent corporate image, a completely redesigned website, and ad hoc investment to reach new targets. The new version of Stela exploits its 30 years’ experience to effectively present itself in an ever-changing market. It certainly is a challenge, especially these days. However, it is a challenge that a solid and innovative company like ours can easily overcome.
“The actions taken to renew Stela’s image”, explains Giambattista Gustinetti, Managing Director of Stela, “are tangible proof of how much we believe in the company, in its ability to develop and respond to market stimuli and in its avant-garde character”.
The relaunch of Stela
A new image could only start with the rethink of the logo, the graphic and the chromatic definition of our brand. We wanted a brand that represented the continuity and evolution of the company, while at the same time communicating the reliability and security that Stela offers its customers. Hence the decision to stick with the S of Stela, stylised and enhanced by the claim ‘technical solutions in rubber‘, which immediately conveys the focus of our mission. Furthermore, we wanted the new brand to be a unifying factor, aimed at emphasising the teamwork that has always characterised our work. For this reason, all Stela employees have been given a completely new, branded outfit and the office graphics, internal signage and external signage have been completely redesigned.
Just like the logo and the rethinking of the corporate image, our website also had to be redesigned. Today, more than ever, virtual presence is essential. In our new website – through which we are now presenting ourselves to our customers – we wanted to tell customers who we are, what we do, our products, the services we offer and what makes Stela a first-class partner for the development of rubber solutions best suited to individual needs. In the various sections, which we wanted to be fresh and immediate, you will find all the necessary information.
A video, produced in four languages, gives a quick and intuitive insight into our reality and our way of working.
Finally, one of the new features of this renewal is the introduction of an export manager in the company, who deals with international markets. Behind this decision is the desire to look beyond borders and to relaunch Stela on foreign markets. Through this choice, we want to confidently state our target: to be there and to grow, in Italy and abroad, under the banner of the professionalism that has always distinguished us, and which is the distinctive feature of Stela’s work.